The case: When the Library of one of Italy’s leading universities decided to rethink its services, the starting point was both simple and powerful: how can we truly improve our users’ experience?

In a context where students, researchers, and faculty members experience the Library as a place of study, connection, and discovery, the Management chose to adopt Design Thinking to imagine new ways of responding to the needs of its academic community.

PMProgetti's intervention: PMProgetti was invited to support this innovation journey. We designed and facilitated a workshop spread across four half‑day sessions, bringing together a multidisciplinary team representing every area of the Library: public services, cataloguing, physical spaces, technology, and research support.

From the very first session, the atmosphere reflected the spirit of a shared challenge: different people, different skills, one common goal.

Following the Stanford University Design Thinking framework, we guided the group through an in‑depth analysis of the Customer Journey, observing every interaction between users and the Library with fresh eyes. This approach allowed us to uncover not only pain points but also previously unexplored opportunities.

Ideas that took shape. Throughout the workshop, several concrete and innovative proposals emerged, including:

• a complete redesign of study tables to enhance focus, comfort, and collaboration
• a new model for managing physical spaces, increasing overall capacity by 50%
• innovative tools to improve support for researchers
• initiatives to strengthen the Library’s visibility and its relationship with users

Each idea was built around real user needs, identified and understood through the Design Thinking process.

The impact: The most significant outcome was not just the list of proposed projects, but the cultural transformation that the journey sparked. The Library team experienced a new way of working together - more open, creative, and user‑centered. They also discovered a new approach to understanding their “customers” more deeply.

The experience was so positive that the organization decided to officially adopt the Design Thinking process as part of its internal innovation practices.

The case: The client is one of the leading Italian companies in the Energy & Utilities sector.

The organization, long committed to innovation, decided to take a decisive step: turning Design Thinking into a widespread, accessible, and actively practiced capability across the entire company.

Not just a training initiative, but a true cultural investment aimed at making innovation a daily habit.

PMProgetti's intervention: We supported the company throughout this ambitious journey with a practical and highly participatory approach.

We engaged more than 400 people in a structured program of experiential workshops, designed to let participants experience Design Thinking not as theory, but as a hands‑on method for generating value.

In just a few months, we delivered over 20 workshops across all company locations, creating a creative and collaborative environment where participants could work on real business challenges. We involved our experienced, certified Design Thinking instructors. Our distinctive strength - what has always set us apart - is our ability to integrate multiple disciplines to create unique learning experiences and maximize the value of the outcomes.

The results were remarkable, a rich database of innovative ideas, ranging from:

• new ways to engage with customers
• new business models
• new tools
• ideas to simplify and improve contracts
• initiatives to strengthen the corporate image
• solutions to increase efficiency in resource management
• ideas for generating energy more sustainably and enhancing existing plants
• projects to support ecological transition in urban areas
• concrete actions to reduce pollution
• improvements to internal processes
• innovative KPIs and dashboards

Several of these ideas have already been transformed into real projects, contributing to the improvement of products, services, and internal processes.