The case: When one of the leading Italian companies in the telecommunications sector contacted us, they had a clear yet ambitious goal: to elevate their high‑potential Project and Program Managers, guiding them toward a new professional maturity that integrated advanced Business Analysis skills.
This wasn’t just about training people. It was about preparing the organization for the future.

PMProgetti’s intervention: The company had selected a group of 16 professionals — true "high potentials". They were already solid, experienced individuals, but they all shared the same desire: to evolve.

They asked us to guide them toward one of the most prestigious certifications in the world of Business Analysis: the CBAP®.

The challenge: turning a group into a community of excellence. We designed an intensive, rigorous, yet deeply human learning journey. These 16 professionals were not just participants - they became a class, a cohesive group that shared study sessions, discussions, doubts, and successes. The result? All 16 passed the CBAP® exam successfully. A milestone that strengthened not only their individual skills, but also the company’s confidence in its strategic vision.

The next step: creating a new corporate role. The success of the first initiative opened the door to an even greater challenge. The company wanted to evolve its operating model by introducing an innovative role: the Project Business Manager - a role capable of combining:

• the discipline of Project Management according to PMI standards,
• the depth of Business Analysis according to IIBA.

We worked side by side with the client to:

• define the professional profile
• build competencies and frameworks
• integrate processes and responsibilities
• support the cultural change.

An impact that goes beyond the company. The project didn’t remain an internal initiative. Its structure, vision, and results attracted the attention of the international community, eventually becoming a globally recognized case study.